Notes from the Studio

When it comes to design, choosing the right font is crucial. Whether you’re working on

It depends on your specific audience and their demographics. While Facebook remains one of the

This is a question that comes up a lot when I am working with small

In the current business ecosystem, more and more organizations are recognizing the power of outsourcing

User experience or (UX) is the feeling users have when they are using a product,

During my time owning a business and serving clients, I have been fascinated by the

This question pops up fairly often when my smaller clients – successful business owners with

You might have heard a warning from your bookkeeper or CPA when discussing bringing a

When you’re looking to hire a graphic design contractor, you will be expected to conduct

Your website should work harder at delivering leads than your best sales person. To ensure

Okay friends. We’ve survived a pandemic (sort of), a few record busting recessions, and a

If you’ve been in business for more than 30 days, you’ve probably heard of Upwork.

Many times in my design practice, I work with clients who struggle to verbalize how

The answer to this question is: it depends. Many website designers and marketing shops offer

During my career, I have served as a graphic designer for trade shows and conferences

It happens about once a month. I will get an emergency referral from a past

This is a series about starting your own graphic design business. If you missed the

This is a series about starting your own graphic design business. If you missed the

This is a series about starting your own graphic design business. I figured, after being

What is a WOSB? WOSB is the designation the US Small Business Administration grants businesses

Whether you’re looking to improve your website’s front- or back-end functionality or simply to help

I complain at least once a week that my very fancy Bachelors in Fine Arts program didn’t include a single class about how to properly establish your own creative business.

Building your own website can be an invigorating experience, or an test of your patience. These tips can help guide you in your first site build.

I talked to Jenna Schnuer at Fortune about the PPP Loan and how the SBA

I intended to write a blog post about networking when you’re an introvert, but I feel it’s important to hit pause for a minute on what feels like a crazy intense week/month/year/decade of news.

I frequently hear from creative service providers who are trying to prove the value of their work to clients in order to either raise their prices or expand the size of the contract. This is something I’m familiar with. It’s a lot easier to up-sell an existing client than it is to create and sell a brand new account. So it makes sense to try to grow your business this way in the beginning.

This morning we are having one of those signature January in Colorado days. Breezy, blue skies, a bit of snow on the ground but not too cold. I write this blog a few weeks in advance, so work with me. It might be snowing when you’re reading this for all you know.

Getting used to working from home when you’ve been in a traditional corporate or office environment is hard. There’s a learning curve. And even if you normally hate office environments, it’s hard to get used to managing your day completely, not fall prey to the laundry (or other chore) trap and get yourself into a proper productive mindset and stay organized.

If email is one of the channels you use to communicate with your ideal audience, the health of your email list is one of the most important elements to predict marketing success.

I’ve been working remotely for over a decade. During that time the remote life has evolved from being a curious way to make a living, to a trend, to something companies were actively resisting, to being widely accepted today. Here’s how I organize my full-time remote life.

A CMS, or content management system, is the back-end platform on which you can run your website and manage your digital content (like its name implies).

You hired a professional to do the heavy lifting, then why do you have to do so much darn prep work? Simple. You know your business best. Whether you’re the owner/operator or the person in charge of marketing, your intimate knowledge of the product/event/service you’re trying to sell makes you an invaluable part of this project.

Thinking about hiring a designer for that project you’ve been putting on the backburner for the last few months? New to hiring creative talent or simply out of practice? You’ve come to the right place! This is a walkthrough of what the design process looks like.