Notes from the Studio
A collection of insights, ideas, and behind-the-scenes stories from Astrid Storey, a strategic graphic designer and creative director. Here, you’ll find smart takes on branding, marketing, design trends, and the messy, meaningful work of building bold brands. Whether you’re a fellow creative or a marketing lead looking for fresh perspective, these posts are written to inform, inspire, and keep things real.
What a Futurist Helped Me See About the Next 10 Years of My Business
I spent a morning with Becky Cooperman of White Knuckle Futures. She is a strategic foresight consultant, which is a fancy way of saying she
What Happens When Non-Marketer Marketing Decisions Take Over Your Team
The marketing team you have will rise or fall based on whether you let them do their jobs.
Why Your Old WordPress Site on Cheap Hosting Is a Bigger Problem Than You Think
And What to Do About It Before It Costs You More Than You Bargained For If you’ve ever logged into a client site and thought,
The Life Cycle of Social Media Platforms — Why Networks Rise, Peak, Decline, and Sometimes Die
For a moment in the mid-2000s, MySpace wasn’t just a website — it was the internet’s social living room. Teenagers curated custom HTML profiles and
Should you be concerned about the “new” TikTok?
You’ve probably seen a wave of hot takes about TikTok lately. Here’s the short, grounded version of what’s actually changed, what hasn’t and what you
What AI Still Can’t Do (and Why That’s a Good Thing)
Let’s get this out of the way first: I use AI every single day in my work. It helps me brainstorm, draft, organize, and occasionally
The Real Shelf Life of Your Website (and When it’s Time for a Redesign)
It’s Not “Just a Website” A lot of business owners treat their websites like a once-and-done project: launch it, check the box, move on. But
The Myth of the 5-Year Website
You’ve probably heard this one before: “A good website should last you five years.” It’s one of those business myths that sounds comforting—like buying a