Notes from the Studio
A collection of insights, ideas, and behind-the-scenes stories from Astrid Storey, a strategic graphic designer and creative director. Here, you’ll find smart takes on branding, marketing, design trends, and the messy, meaningful work of building bold brands. Whether you’re a fellow creative or a marketing lead looking for fresh perspective, these posts are written to inform, inspire, and keep things real.
The Difference Between Managing a Contractor and an Employee
Hiring a contractor isn’t the same as managing a full-time employee. Learn the legal, cultural, and operational differences—and how to set both up for success in your business or creative team.
How to interview a graphic design contractor
When you’re looking to hire a graphic design contractor, you will be expected to conduct a series of interviews to find the right designer based
6 Things Your Website Needs to be Today
Is your website pulling its weight? From mobile optimization to clear CTAs, discover the six essentials your website needs to build trust, drive leads, and support your brand’s growth.
How to keep your business safe from cyber attacks
Okay friends. We’ve survived a pandemic (sort of), a few record busting recessions, and a number of other “should be once-in-a-lifetime” events and there’s no
Using Upwork to hire highly specialized professionals
If you’ve been in business for more than 30 days, you’ve probably heard of Upwork. Billed as a marketplace for professionals, Upwork is a service
How to provide design feedback in a constructive manner
Many times in my design practice, I work with clients who struggle to verbalize how they feel about a certain design or concept. They don’t
Monthly WordPress Maintenance: What is it and can I do it myself?
The answer to this question is: it depends. Many website designers and marketing shops offer monthly WordPress maintenance packages that range between $200-$400 per month.
The Full Guide to Business Headshots
During my career, I have served as a graphic designer for trade shows and conferences in a variety of industries. When you’re promoting a professional
5 signs you don’t own your own WordPress website
It happens about once a month. I will get an emergency referral from a past client. “My friend Sophie* can’t make changes to their WordPress
How to get paid, and what to do with the money
This is a series about starting your own graphic design business. If you missed the first part, finding your first graphic design clients, you can