Notes from the Studio
A collection of insights, ideas, and behind-the-scenes stories from Astrid Storey, a strategic graphic designer and creative director. Here, you’ll find smart takes on branding, marketing, design trends, and the messy, meaningful work of building bold brands. Whether you’re a fellow creative or a marketing lead looking for fresh perspective, these posts are written to inform, inspire, and keep things real.
The tools I use to run my business.
Getting used to working from home when you’ve been in a traditional corporate or office environment is hard. There’s a learning curve. And even if you normally hate office environments, it’s hard to get used to managing your day completely, not fall prey to the laundry (or other chore) trap and get yourself into a proper productive mindset and stay organized.
Success is not about who you know … it’s about “how healthy is your email list?”
If email is one of the channels you use to communicate with your ideal audience, the health of your email list is one of the most important elements to predict marketing success.
How I organize my full-time remote life
I’ve been working remotely for over a decade. During that time the remote life has evolved from being a curious way to make a living, to a trend, to something companies were actively resisting, to being widely accepted today. Here’s how I organize my full-time remote life.
Do I have a preference on CMS platforms?
A CMS, or content management system, is the back-end platform on which you can run your website and manage your digital content (like its name implies).
Homework makes your project better
You hired a professional to do the heavy lifting, then why do you have to do so much darn prep work? Simple. You know your business best. Whether you’re the owner/operator or the person in charge of marketing, your intimate knowledge of the product/event/service you’re trying to sell makes you an invaluable part of this project.
The Storey Creative Process
Thinking about hiring a designer for that project you’ve been putting on the backburner for the last few months? New to hiring creative talent or simply out of practice? You’ve come to the right place! This is a walkthrough of what the design process looks like.