It depends on your specific audience and their demographics. While Facebook remains one of the most popular social media platforms with over 2.8 billion monthly active users as of 2021, the platform’s user base has been shifting in recent years.
Facebook’s main user is old(er)
According to Pew Research Center, while 72% of U.S. adults use Facebook, the majority of users are over the age of 50. Meanwhile, younger demographics such as teenagers and young adults are using alternative social media platforms like Instagram, TikTok, and Snapchat more frequently.
Therefore, if your audience is primarily older adults or individuals within a specific industry or niche that uses Facebook as a primary means of communication, then your audience may still be active on Facebook. However, if your audience is primarily made up of younger demographics or individuals in certain fields, they may be more active on other social media platforms.
Where is your audience spending time now?
There are several social media platforms that you can use to promote your business in addition to or instead of Facebook, depending on your target audience and marketing goals. Here are a few options:
- Instagram: Still part of the Meta universe of apps, Instagram has over 1 billion monthly active users, and is particularly popular among younger demographics. It is a highly visual platform, making it ideal for businesses that rely on strong visuals to promote their products or services. To run your business on Instagram, you will still need to setup a Meta Business Account which will give you access to the full suite of products used on both platforms.
- LinkedIn: LinkedIn is a professional networking platform with over 750 million members. It is particularly useful for B2B businesses, as it allows you to connect with other professionals in your industry and showcase your expertise. Linkedin networks are gold for subject matter experts and whenever you want to target companies by size, industry and job title.
- Twitter: Twitter has over 330 million monthly active users and is ideal for businesses that want to engage with their audience in real-time. It is particularly useful for businesses that want to share news, updates, and other time-sensitive information. Right now, Twitter corporate is in turmoil with the change in ownership still releasing ripple effects through the platform. I would only recommend you to pursue Twitter if you can post multiple times a day and can dedicate a body to keeping up with the trending topics in the platform.
- TikTok: TikTok is a rapidly growing social media platform with over 1 billion monthly active users, primarily made up of younger demographics. It is highly visual and allows businesses to create short-form videos to showcase their products or services.
- YouTube: YouTube has over 2 billion monthly active users and is ideal for businesses that want to create video content to promote their products or services. It is particularly useful for businesses that want to provide tutorials, demonstrations, or other educational content.
Ultimately, the best social media platform for your business will depend on your target audience and marketing goals. It’s important to research and test different platforms to see which ones resonate most with your audience and help you achieve your marketing objectives. Do you want to discuss the pros and cons of each platform? Book a call.