A few times in life, you get to art direct a photoshoot in a farm in Nebraska from a thousand miles away. This was one of those lucky breaks. Abbi K. Harrington is a newly-minted life coach. Fresh eyed and bushy tailed and in search of clients to help. So we really leaned into the mint, the yellow and the blues to bring this brand to life. We selected WordPress because of the better SEO capabilities, and because the build at this stage would be simple enough for Abbi to manage herself.
Instead of loading a whole ecommerce plugin or platform, we created checkout for the two products Abbi is currently selling directly on Stripe to allow for ease of upkeep.
But the star of this show is definitely Abbi and her amazing photos. I’ll just let the pictures do the heavy lifting now.