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As a Creative Director, my job was to support the Marketing and Events team in making Inman Connect events successful. Our strategy to get attendee signups consisted of a combination of paid social, organic social, email marketing, display and advertorial content on inman.com
In 2016, we started adding animated gifs to our deliverable lists.
We found that adding animation helped with subscriber engagement, and provides that little extra visual interest a client needs to convert.