Case Study

The Imagination League

We help female creatives build profitable businesses!

Brief

Build a brand centered around female creatives to establish an online learning platform as a product.

Client

The Imagination League

Role

Branding & Web Design

TOOLS

Kajabi Adobe XD Indesign

The Imagination League is a community meant to help female creatives connect and get access to tools, resources and community to help run a healthy, successful, creative practice.

I delivered a turnkey branding package, prospecting materials and a full Kajabi based course build, including drips, lessons, opt-ins, offers and a Kajabi website.

The logo and branding elements are meant to show technology with a female-centric approach including several pink shades as well as blue and yellow highlights.

The website and sales pages are meant to quickly convert visitors into the free Facebook community, and from then interact with the different free offerings and downloads — slowly funneling into the paid options for the program.

The visuals both on the website and collateral communicate uncomplicated and diverse femininity, targeting women from 25-40 years old.

What was the result?

An uncomplicated and friendly brand that appeals to creatives and is slowly becoming a great source of education for solopreneurs.
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