Case Study

Heather Reed Coaching Rebrand

Heather Reed founded LilSnoozers, a pediatric sleep consulting firm, out of the Pacific Northwest.


Help an established pediatric sleep consultant take her business to the next level with a rebrand and website redesign


Heather Reed Coaching


Creative | Branding | Web Design


Indesign Photoshop Acrobat Adobe XD Canva Squarespace


After more than a year of incredible growth and success, Heather started considering a rebrand of her business to embrace the next stage in her business growth.

When we partnered up for the rebrand project, I helped Heather go through my brand discovery process to identify exactly where they were coming from, and where they were headed as a business. 

During the discovery phase, I helped Heather hone in what her new business promise would be, her client avatar, and her new business name.

What was the result?

A playful brand, featuring Heather’s favorite colors and a deeply personalized yet elevated look and feel. Her main goals were to feel approachable, yet luxe for her audience members: sleepless parents.
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