When Grease Monkey approached Storey Creative, they needed a powerful visual system to communicate their “Pit Crew Guarantee” — a promise of fast, friendly, and reliable service. The goal: boost customer trust, promote brand consistency, and increase franchise-level adoption of the badge across digital and in‑garage environments.
Strategic Approach
We began by researching how professional pit crews visually affirm reliability and precision. Inspired by motorsport iconography — think badges, shields, and speed cues — we crafted a suite of graphic lockups. The key elements:
- A bold, circular badge form evoking dashboard dials
- A vibrant “guarantee” ribbon anchored by Grease Monkey’s signature orange
- Clean typography that balanced legibility with attitude
Creative Execution
Our final designs included multiple lockups:
- Primary badge for digital headers and vehicle wraps
- Secondary variants optimized for garage point-of-sale and service bays Color flexibility ensured visibility in diverse settings, prioritized accessibility, and retained fidelity at all sizes — from stickers to wall graphics.
