Case Study

Overland Minerals & Royalties: Extending a Custom WordPress Build

WordPress development wireframe showing the custom landing page template system built for Overland Minerals

Brief

Overland Minerals & Royalties is an oil, gas, and minerals royalties company, and one of a small family of related sites I maintain. They came to me with an existing custom-coded WordPress site built on an Omega-based theme, looking to extend it thoughtfully rather than start over. My role has been to add new functionality, refine the user experience, and hand them more control over their own marketing pages.

Client

Overland Minerals & Royalties

Role

Graphic Designer | Web Developer

Tools

Wordpress | SCF (Secure Custom Fields) Flexible Content | PHP | Custom CSS | WPCode

Process

The Challenge

Overland needed three things: a real content home for their blog and resources, cleaner site navigation, and a way to spin up landing pages without waiting on a developer every time. The existing site was solid, but the marketing team wanted room to grow into it. They needed a setup that respected what was already built while opening up new ways to publish, test, and iterate on their own.

My Approach

I came in as an extender, not a rebuilder. That meant spending time inside the existing “overland-minerals” theme to understand the patterns and conventions before touching anything. From there, I scoped the work into three focused tracks: the landing page system, the blog and resources area, and site-wide navigation updates. All of it happens directly on live GoDaddy hosting, which means a careful verify loop on every change: upload, bump the version, check in incognito.

What I Built

Custom landing page template system. A no-code page builder powered by SCF (Secure Custom Fields) Flexible Content. Five modular blocks (Hero, Trust Bar, Content Block, Call Out Block, and Lead Form) the client can drag, drop, reorder, and toggle on or off, all from inside WordPress. Lead Form is capped at one per page to keep conversion focus tight. Includes a global navy checkmark bullet style with an automatic white variant for dark sections.

Blog and resources area. A new content hub at /resources/, with a custom home.php template handling the Posts Index and a refined responsive card grid. Mobile breakpoints were tuned at 739px, and a “How to Get Started” CTA block sits below the grid to keep readers moving forward.

Navigation updates. A site-wide menu refresh, including removing “Request a Quote,” adding “Resources,” and a header CTA button design ready for HTML injection via WPCode.

Brand system applied throughout. Dark navy #1D3F7E, blue #1C73B6, sky blue #93C7FC, with #7ab5f5 on hover. Site max-width 1040px.

Key Decisions & Why They Mattered

Simplified the landing page system from nine modules to five. The original scope had nine blocks. As we worked through the client’s actual needs, I cut it down. Fewer modules means less cognitive load for the marketing team, faster page builds, and a cleaner library to maintain over time.

Built a versioning system into functions.php. Whenever I update the CSS, a get_version_number pattern automatically busts the browser cache. The client never sees a stale stylesheet, and I never have to ask them to hard-refresh.

Solved the Omega theme’s full-bleed quirk cleanly. The theme has a -115px grid margin baked into .landing-page-wrapper that fights any full-bleed section you try to build. I worked around it with a viewport-width and transform technique that centers cleanly across screen sizes, no theme hacking required.

What were the results?

Overland’s marketing team now has a content home, a working landing page system they can run themselves, and a cleaner navigation experience for visitors. The next phase includes additional optional landing page modules as their needs expand, finalizing the header CTA button via WPCode, and rolling out the nav menu refresh sitewide. The relationship is ongoing, with design, development, and maintenance handled fractionally as new priorities surface. The bigger win is autonomy. The client can build, edit, and reorder landing pages without writing a line of code or waiting on a developer queue. That’s the kind of leverage a small marketing team needs.

Need WordPress development that respects what you’ve already built?

If you’ve got a custom WordPress site and a marketing team that needs more autonomy, I can help. Storey Creative offers fractional creative direction, web development, and ongoing maintenance for medium-sized businesses and late-stage startups. No rebuilds when an extension will do. Let’s talk!

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