5 Common Mistakes You Can Avoid When Choosing a Font
When it comes to design, choosing the right font is crucial. Whether you’re working on a new website, sales materials, presentation deck, annual report or social media posts, the wrong font can make your message difficult to read or even convey the wrong tone. A lot of my smaller business clients, who haven’t yet invested […]
Should I still use Facebook for my business page and marketing?
It depends on your specific audience and their demographics. While Facebook remains one of the most popular social media platforms with over 2.8 billion monthly active users as of 2021, the platform’s user base has been shifting in recent years. Facebook’s main user is old(er) According to Pew Research Center, while 72% of U.S. adults […]
How much should my monthly ad spend be?
This is a question that comes up a lot when I am working with small businesses planning on running ads for the first time. Business owners always get a little bit nervous because determining how much your ad spend should be feels like a dark art. Here are some tips to help establish what the […]
The Ultimate Guide to Outsource Your Company’s Creative Needs
In the current business ecosystem, more and more organizations are recognizing the power of outsourcing their creative needs. This practice not only allows companies to focus on their core competencies, but it also ensures high-quality, professional output. In this comprehensive guide, we will walk you through all you need to know about how to outsource […]
Is your UX preventing your website from closing deals?
User experience or (UX) is the feeling users have when they are using a product, app, system or service. It covers anything from how the product is navigated, how easy it is to use, the content that’s displayed, colors, the actions someone takes to perform different tasks, etc. Even if you have never heard the […]
Hourly rates, project rates and retainer rates: which is the right one for my project?
During my time owning a business and serving clients, I have been fascinated by the topic of pricing and rates. So much so, I wrote a book about it! Historically, creative people struggle with pricing their services and work; with female-identifying people and minorities perpetuating the pay gap. I have been single-handedly telling creatives to […]
Should I have my Virtual Assistant do my day-to-day graphic design?
This question pops up fairly often when my smaller clients – successful business owners with growing businesses – are interested in hiring me to create templates or sales materials for their VAs to use in creating additional assets for their businesses. The question has always given me pause. And it feels a little like asking […]
The Difference Between Managing a Contractor and an Employee
You might have heard a warning from your bookkeeper or CPA when discussing bringing a contractor on board. The IRS has outlined a series of differences between employees and contractors and misclassifying an employee as a contractor has serious legal consequences for a company. Trying to figure out what the actual test is? Here’s the […]
How to interview a graphic design contractor
When you’re looking to hire a graphic design contractor, you will be expected to conduct a series of interviews to find the right designer based on your project’s needs. Regardless of the specialty you require (digital marketing, print design, web design, etc), interviewing a graphic designer means discussing a highly technical set of skills as […]
6 Requirements for Your Website in 2023
Your website should work harder at delivering leads than your best sales person. To ensure your site is in tip-top shape, consider these basic features/actions you need in 2023. Mobile-friendly Since 2017, your website should be mobile optimized in order to be ranked by the Google algorithm. This means, your website should respond and reorganize […]