Challenge:
Ballot measures often come with complex financial implications and legal language that can be difficult for the average voter to decode. We needed to turn a technical ask—allowing the county to keep and invest $74 million in excess revenue—into a compelling, human-centered message that could unify diverse constituencies.
Moreover, the campaign needed to counter potential opposition rooted in skepticism about government spending—all while operating on a short timeline ahead of the November election.
Our Approach:
Working alongside Public Alignment’s strategy team, Storey Creative created the campaign’s initial visual identity and cornerstone collateral, including the core voter-facing flyer. Our creative decisions focused on:
- Clarity: Breaking down complex issues into digestible, benefits-driven language
- Empathy: Elevating themes like public safety, housing, and mobility to connect with lived experience
- Trust: Using bold, direct statements backed with data to build voter confidence
We emphasized typography and iconography that balanced civic seriousness with community warmth, and intentionally used accessible design practices to make the material approachable for all ages and literacy levels.
Key Deliverables:
✔️ Campaign flyer distributed across community events and outreach efforts
✔️ Visual language that complemented digital and social campaigns
✔️ Headline and messaging framework used across paid and organic media
Impact:
The flyer helped set the tone for the broader campaign—offering a trustworthy, accessible entry point into the ballot measure’s stakes. It clarified the “why” behind the ask and empowered voters to see themselves as part of a shared investment in Arapahoe County’s future.
This project is a great example of how design can make policy feel personal. When we de-jargonize the ask and bring it back to people’s lives—safer streets, faster emergency response, affordable housing—we give civic participation a heartbeat.