Case Study

Luxury Connect

The premier real estate event for luxury agents and brokers.

Brief

Build a digital and event brand for 2017s Luxury Connect in Beverly Hills.

Client

Inman News

Role

Creative Direction Graphic + Web Design

TOOLS

Sketch Adobe Indesign

Luxury Connect is the premier real estate event for luxury agents and brokers. The gathering features immersive discussions, unmatched networking opportunities and interactive break-out sessions, all engineered to grow the careers of agents working high-end market.

The logo and branding that had been used up to my involvement on the project had a metallic gold wash that felt dated. During my tenure, I chose a new color palette of greens and purples together with images of lush greenery. I removed the gold wash from the logo and made it a solid black or white in order for it to feel modern and fresh.

What was the result?

A refreshed brand to reflect the evolved look and feel of luxury for an event held in a Beverly Hills icon.
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