Case Study

Luxury Connect

The premier real estate event for luxury agents and brokers.

Brief

Build a digital and event brand for 2017s Luxury Connect in Beverly Hills.

Client

Inman News

Role

Creative Direction Graphic + Web Design

TOOLS

Sketch Adobe Indesign

process

Luxury Connect is the premier real estate event for luxury agents and brokers. The gathering features immersive discussions, unmatched networking opportunities and interactive break-out sessions, all engineered to grow the careers of agents working high-end market.

The logo and branding that had been used up to my involvement on the project had a metallic gold wash that felt dated. During my tenure, I chose a new color palette of greens and purples together with images of lush greenery. I removed the gold wash from the logo and made it a solid black or white in order for it to feel modern and fresh.

What was the result?

A refreshed brand to reflect the evolved look and feel of luxury for an event held in a Beverly Hills icon.
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