Case Study

Whole Growth Partners WordPress Website Redesign

A woman-owned marketing firm website gets a makeover, a hosting transfer and a whole new set of functional upgrades to help their business reach the next step.

Brief

Whole Growth Partners is a digital marketing firm specializing in strategic marketing consulting, coaching, and training for exceptional financial services firms. They were experiencing serious issues with their very high cost hosting service, and none of the fixes the host was providing improved their site load speeds. In addition, the site was built in an outdated framework, which made the internally managed updating process extremely cumbersome for the staff to complete.

Client

Whole Growth Partners

Role

Design and Development

TOOLS

Adobe XD, Photoshop, Wordpress, Elementor Pro, Yoast, Hubspot

Launched in October 2021, the redesigned WordPress website for Whole Growth Partners capitalizes on their rich existing brand and vibrant colors and builds on them to create an impactful first-look at the woman-owned business providing marketing services to financial advisors.

The client was looking for an updated online presence that conveyed the polish of the work they offer for clients, while providing their in-house team with an easy-to-use, and easy-to-update site.

I built on Elementor Pro, due to the client’s preference of WordPress, and integrated seamlessly with Hubspot, Yoast and Kajabi for their membership clients while providing a fully responsive experience featuring rich overlays, colorful imagery and minimal plugins for speed and efficiency.

My services included supporting the client through a hosting migration from GoDaddy to GreenGeeks to guarantee uptime and a better customer service experience for the in-house staff.

What was the result?

The refreshed site features a lot of the vibrant color, texture and feel of the original brand, but has really elevated the entire user experience for both front end and back end users.
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