Case Study

Growth Guild Brand & Website

A group of experienced marketing professionals got together to help organizations get set up for ongoing, scalable success.

Brief

Build a branding toolkit and online presence for a brand new digital marketing agency.

Client

Growth Guild

Role

Branding & Web Design

TOOLS

Squarespace Keynote Google Slides Indesign Illustrator Photoshop Drift

Growth Guild is a digital marketing agency specializing in identifying and achieving growth goals for clients who don’t have an internal marketing team.

I delivered a turnkey branding experience, prospecting materials (sales presentation and proposal template) together with business cards for the team, and a responsive Squarespace site.

The logo and branding elements were meant to visually show the concept of “growth” with early iterations of the branding including lots of black and white photography of Cincinnati — the company’s origin city. The color palette depended heavily on the color orange looking to represent creativity and success.

The website was meant as both a mean to display the capabilities of the agency in a professional, clean and easy-to-understand manner and an awareness sales tool.

The visuals on the website, and collateral communicate an uncomplicated, direct and reflective tone. It is meant to convey the kind of executive-level functions carried out by partners, with the stock graphics manipulated to fit the color palette and provide an homage to the team’s collective tech roots. 

The About Us section displayed a smart list of self-assessment questions that was meant to help weed potential prospects from tire kickers as much as the bottom half of the page was meant to introduce both the team and the type of experience provided.

Instead of a menu of services, we came up with a service block approach to help communicate the four different pillars of service and how they can work together or independently. These pillars or service are reflected in all company communications, including the blog, any prospecting or discovery calls, proposals, etc.

What was the result?

An modern brand, with a responsive easy-to-use and easy-to-update website with marketing collateral for a client who had to be able to quickly deploy all assets in order to start prospecting. At the same time, the brand was able to mature over the subsequent 18 months, requiring very minimal adjustments to tone and graphics in order to incorporate the business learnings and hone in on the proper client niche of medium-sized companies. To democratize the brand, all collateral documents were developed in Google Slides format with locked and unlocked content blocks that allowed for maximum flexibility at the time of use, while keeping the brand intact when a designer is not available to review.
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